Science: it’s a girl thing!

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December 2011 - December 2013

After a controversial start, this colourful and dynamic social media campaign has captured the scientific imagination of 13-18 year old girls across Europe. Our targeted Facebook ads and content, inspiring YouTube videos of women in science and vibrant website offer them updates at every turn. Our active Facebook community of teenage girls from across Europe reveals just how successful and well-targeted this campaign has been.

Client
DG for Research and Innovation
Screenshot of the Science: it’s girl thing! campaign Facebook page.
Screenshot of the Science: it’s girl thing! campaign homepage.
Screenshot of the Science: it’s girl thing! campaign website.
Poster promoting the Science: it’s girl thing! campaign.