Today’s Tipik Special: A tasty food & farming showcase

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International Greenweek in Berlin and Salon de l’Agriculture in Paris: two top European exhibitions for the food and farming industries. These fairs are a family day out, attracting throngs of inquisitive citizens as well as stakeholders and high level politicians. The Commission’s wants these visitors to know what it does for food traceability. Our team is challenged to rapidly develop an attractive, interactive and mobile stand. We’re ready to get cooking!

The stand should draw in curious crowds with dazzling visuals. It should ‘feed’ them with facts and fun. It should be highly mobile and durable.

Attract and engage is our motto. We pepper our concept with colourful visuals and a feast of creative activities for all the family. We anchor the Commission’s message on food traceability in a spirit of fun and engagement. We blend in keen awareness of the practical concerns of a mobile, multi-stop stand (adaptable to each country).

Our large stand (more than 120 square metres) allows visitors to truly enter our world. Working with the World Organisation for Animal Health (OIE) and a team of veterinary students, our team provides on-site assistance for 26 days in total.

Visitors are drawn in by our striking visuals and hive of activities for all interests – from the frivolous to the factual. A photo booth, painting studio, sensory cabin, food tasting counter, info desk and food traceability conveyor! Mums, dads, toddlers, teenagers – there’s something for everyone.

From local children to high level politicians, nobody can resist taking a peek at the Commission stand. Agriculture Commissioner, Dacian Cioloş and MEP, Corinne Lepage stop by in Paris. German Agriculture Minister, Hans-Peter Friedrich and the Commissioner for Health and Consumer Affairs Tonio Borg simply can’t help but get involved in our activities in Berlin.


Directorate-General for Health and Consumer Affairs, European Commission