Question

How can we preserve Europe’s rich cultural heritage while passing on its legacy?

Answer

By awarding a label to sites that embody our shared history and enable us to experience it first-hand.

From Medieval wall paintings in Slovenian churches to a migration museum in a Brussels ”arrival area”; from a 500-year old centre of technological innovation in Spain to a political laboratory in Italy. European cultural heritage has many faces.

The European Commission awards the European Heritage Label to sites that best represent our diverse shared heritage. The focus is on ‘sharing’: the label aims to make this heritage better known and more accessible.

The 2022 Award Ceremony of the label, held on 13 and 14 June 2022 in Brussels, was a key opportunity to shine a spotlight on these sites and welcome new awardees. Tipik lent a helping hand to organise and promote the event and tease the sites joining the label.

On the ground, in the air

In the runup to the event, our audiovisual team travelled to the four corners of Europe to shoot video teasers presenting the newly labelled sites, including drone footage providing a bird’s-eye view of some of them. As the 2022 ceremony welcomed both 2019 and 2021 newcomers, a total of 22 videos were created.

We also created a postcard, a poster and a leaflet to celebrate the 10^th anniversary of the label (which currently covers 60 sites) and raise the profile of the event.

Other activities organised by Tipik included

A social media campaign garnering interest for the Award Ceremony while inspiring the audience to explore the sites
Practical aspects ranging from speakers’ travel and accommodation to catering and moderation
Onsite audiovisual services and moderation

We also took care of online audiences by adding interactivity to debates with the help of tools such as Sli.do.

The Brussels event was attended by around 250 people from across Europe, enabling the Commission to reach a broad and diverse audience. 139 more people followed the event online. The keynote speech was delivered by Mariya Gabriel, European Commissioner for Innovation, Research, Culture, Education and Youth.

We are proud to have contributed to making the Award Ceremony a successful and memorable event, gathering a vibrant community as the European Heritage Label is taking the next steps to becoming a fully-fledged network by 2030.