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Trailblazers of diversity

Diverse Lesbian Couple With Pride Flags
© pexels / Tim Samuel

DG Justice, European Commission


What drives more equal, diverse societies across the EU?


Empowering those who lead the way.

More inclusive cities and regions, more equal workplaces and societies – the European Commission rewards and supports those who help make the EU a place where we embrace diversity. European Capitals of Inclusion and Diversity and European Diversity Month aim to raise the bar in the fight against discrimination.

Tipik’s team helped the Commission’s DG Justice promote and organise the 2022 edition, giving these twin initiatives the visibility they deserve.

The European Capitals of Inclusion and Diversity Awards recognise the work of local authorities who go the extra mile to build an inclusive environment. In the run-up to the event, Tipik worked on all fronts to get the word out. This included

  • A social media campaign with custom-made videos to boost applications and garner interest in the award among local authorities;
  • A media outreach campaign;
  • Targeted mailouts to potential applicants and other interested parties; and
  • A website enabling applicant to submit their entries and serving as a one-stop shop before, during and after the event.

These activities resulted in a large number of quality applications (79 eligible submissions) and participants as well as high visibility in traditional and social media.

Putting diversity on the agenda – and on the map

The award ceremony on 28 April 2022 in Brussels was followed on the next day by the high-level event kicking off European Diversity Month which celebrates inclusivity efforts by companies and other organisations.

Tipik’s event team assisted DG Justice in designing the events’ concept, inviting and registering participants, webstreaming and animating online debates using Slido, and ensuring everything went smoothly on-site. Interpretation and live captioning services were also provided to make the events a fully accessible experience.

We developed a multilingual toolkit to help organisations across Europe organise and promote their own diversity events. Our team also created an interactive map of Diversity Month events happening across Europe, enabling everyone to find and join activities happening in their area.

On the road toward more inclusion, empowering first movers and getting a large and diverse audience involved is a must. Mission accomplished!